Being an indie author is a lot of hard work. We are in a war against posers, scam artists, and publishing companies who want us to fail. Between all the haters bashing us all over the internet and the publishers afraid they are becoming obsolete, things tend to look bleak. The only thing you can do as an author is write, right?

Wrong!

As an indie author, you are expected to create the absolutely best work you can for very little money (if any at all.) If someone can sift through the scams and garbage that has littered our beloved internet to find your masterpiece, which you have priced insanely low so someone will read it, they may be skeptical to purchase your book.

How can you get them to buy your ebook? Good question. First off, many great authors are not graphic artists, often their covers suck. If you cant make an enticing cover, you need to have $50 to give to an artist. There are so many ebook cover artists out there. Some are good and some are just expensive. What can you do? You need amazing cover art.

They say, never judge a book by its cover. REALITY CHECK! People do, it’s how we make decisions. In the stores, we look at the cover, then we read the back. If it seems interesting enough, we may open it up and read a few pages to get a taste of the author’s voice, if it still held our attention, we buy the book.

Online, they see your cover first. Some sites allow you to write a description of your book. If they are still awake by the time they finished reading your blurb, they scroll down and read what other people say about it. If there are no reviews, it’s slim that they will buy your ebook.

Trying to get someone to leave a blurb is often like pulling teeth. I often get emails from people telling me how much they love my work. I ask for a blurb but not many people write one. Why is it that people are afraid to leave comments? I see it all the time. Please leave a blurb, tell your favorite author that you like their work where it can help them.

As indie author’s we have to do all the networking, all the marketing and advertising. If you tell anyone about your book in a convo, it is dissected by your reader, searching and prying for those self selling monsters. The worst thing is to be labeled as a spammer. There are so many scam artists out there ruining the names of indie authors one must wonder if they’re hired by scared publishing companies.

I personally have no problems with the publishing companies. I’m not looking to be a publisher. They do some very hard work and they have whole teams of people to put out one book. We have to take the weight of the world on our shoulders and do all that work ourselves.

It is a huge learning curve and a mistake can cost you months or even years of hard work. If your work is edited to perfection, your story is incredible, your cover is beautiful and gleaming, people may still not buy your ebook. Why? Another good question. Marketing your book will eat up a lot of your time, figuring out what is spamming and what is advertising is a shaky bridge that is hard to cross. There are no real rules to this business yet. You will buy many books that will argue that there are, some will be good and others will be $12 of pure filler that leaves you no better off than when you started.

The only thing I can give you is this: Be a sponge, soak up every bit of information you can get, good and bad. File it in your brain until you forget your name. Never quit because you will regret it. Write three times, edit six.

Good luck

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